As a consumer, it’s easy to become overwhelmed when trying to decide which toothpaste to purchase

Fluoride is the key active ingredient, aiding the prevention of dental decay. Avoid ‘herbal’ or ‘natural’ toothpastes as they do not usually contain fluoride.

Brush your child’s teeth as soon as they erupt. Introduce a low dose fluoride toothpaste starting from the age of 18 months up to 6 years.

Avoid whitening toothpastes as they do not contain enough bleaching agent to noticeable whiten teeth. They are too abrasive and often causing sensitivity in teeth.

Desensitising toothpastes provide relief for sensitive teeth, however sensitivity in teeth should always be checked by your dentist to ensure there are no underlying problems such as dental decay.